Media Week - Is nothing safe from sponsors? (Media Week Online) Is nothing safe from sponsors? Sponsorship is a tried and trusted way of reaching consumers, but in an increasingly cluttered market, advertisers are employing extreme methods to generate PR and all important cut-through, as Adam Woods reveals.
Signs of recovery (SanLuisObispo.com) After three years of little or no growth, San Luis Obispo County's economy is starting to show signs of recovery -- even if it is weak. The North County is expected to lead the way, predicted Bill Watkins, executive director of the UC Santa Barbara Economic Forecast Project.
